ȫƽйȨ˶

й˶߱


 


  й½˶ϢںʱšΪһ
ҪߣסϺıҲýϳ֡ȥʮһգ
ڽ֮нʱйڱȺıʱ
𡱣ŦԼʮѮڸողμϾɱ
ʮйػ֮ᣬ˼ߵĲɷã̸Լƶй½
⼰Ȩ˶˼

⣺йж

ǣǰμӼϾɱʮһЩ̸һ̸
ⷽ
սʷʵάᡱ룬Ϊ½ͬĴɽɽ
μӼᣬкܶμӡΪ·ˣͲμ
Ϲ㳡еһϾ߼ݵĻӡ
һϵķԶйս⳥Ҫձսбʾ
ǸаΪǱȽ׹л̻ᣬĻ
ڷҲйߡ

ǣںйĿУй˶һ֯ߺʹ
ɲһҽ?
õġһϺĸǵӰߡԭӰ
ƣΡӰϢܱ༭ĸײμӹԮڲĹ
ԱҴСѵӰ죬ỵ̂һŰ˰ϴΪͽ
ϺСѧѧСʷܸȤһŰ˶Ϻ
ѧҵϺҽƴѧѧϰʵ鶯ѧ

ǣȻȤʷ棬ôȥҽƴѧ?
ʱͬѧҽѧԺҲһȥˡҵʱ仹
μμӡľʷоᡱһܴȫԵİ
ٷ֯Աйεġ(ǣҼǵϺίԭ
걻ɵĳҲеĳԱ)ǵġһμӹлʫѧᣬΪϲ
дʫϺһЩĻɳҲȥɳʶ˺ܶˣ
ΪμλżܵУ쿴Ĵ֣ѧУ
Ķʵҹ

ǣΪʲôԭ?
ΪڴѧʱǹԱڴѧĹŻ
ϣҲ飬Ϊһܶѧȥӡ
ϣͱȽˡһŰ꣬ѧУ쵼ͷҿѧ
ѧУŪʵɻ˵ұֺãԻָѧ
ʵУ쿴ĴҵĹŵż˰ſΪҾܾ
ǩ֡

ǣ¶ʲô?
μӵλΪʲôһμ?ΪҺ
Сʱ˸ҽձսڼıУʹҷǳ߿
йսʾձս⳥ҲһɥȨ
Ϊһ߶ָʱһڶСѧһӡ
ʱձפϺ¹뿪ҼҲ·ܽձһ
ʱΧľͰձֺɳ˶
Χ̸˵ձѾǹȥĹңѾָѺùϵˣ
ںܳʱ棬ǲձһֱûа취¹
˺ö֮죬ҶĿȾġʹ˽⵽ձҪս⳥
ҪǸйձ⡣һŰ꿪ʼҾ͹Ҫϳй
ս⳥ȨľɢĴкݽжȷ
һϺһЩҪձȥѧѧǮձƭˣձ
ǰʾҲȥһݽϣֶ֧˶ֻ
Ϊ˾ң˵ձ¹ǰص̬ҪʣΪʱѾ
һЩʾ߰ͣ¹ſڵƷ¼ƽϢȥˡ

ǣԼЩϵĸ⣬۲˵ö˶
?
̹ϺоϺѧԺרҽڣܶΪ
ʵ壬Ϊձս֮ᣬû¹
ܺҵǸľһָձڻ൱
һֱڷϵʵձһԴʮƶĹң춺
ܴйԴгġǹȦĹձ
мٹ̣һ¡йܺս⳥
ԶձĸȫĿǡой
ڣӽɥȨԼûеõͬ
ĽйԼҲܵģ
ξίԱм䶼ۣҪ˵շɹ涨˴ˡӷ
˵ձйѾս⳥һ߶ǩ
Ȼƾһû˵ġһ߰ȫ˴
ͨġպƽѺԼҲһ仰ģģ˵ѭһ߶
ĸԭ򡱡ձ˵йս⳥ľѾ
õἴ˴׼Ǽˣһҵȫ񹫾ķʽƷ
ľοһ߰ʱй˴ڹһרƶ£
ԵЧĺϷɡȫ񹫾ʽս
⳥ϵ飬ձûɷԡ

ʳԷ٣Ϊ

ǣʲôʱ˶ĸ˻һ֯?
ҾöȻ漰ȫ棬ȻӦһȫԵ֯
ʵڶĻȫȷʵҲ˺ܶ־ͬߡһŰ˰꣬
˺ϾȵصĻӣˡлȫծȨ
ͬˡһŰ˾֯ϺϾķֻʽ
ǼǣǶ֯һעᣬûб׼
ᣬŲϵѧУҲˣҪҷ֯
˵ûк³

ǣһŰ˾֮вΪԭɡ
һЩĻɳӴ⣬ҶҪ
ݡһֱ˾괺죬֪ܵʶʮǩҪͷκ
ŵҲȥ뱱֪ʶ硣һģ˿ʼ֮ᣬ
ҲϺ㳡ǻ԰аһǡ
Ҳйֵ¼¼Ҳ£Ϊǽ
۵㶼Ǻܻ͵ģѹ֮ƽţǵҡ
»⵽вҲʮձ顣ҵǡ̰
ڱڼ̸ֻ̰ۡҽ顣һžһ
м˴ʾ˶ѹҲͲԶ
ң˵ʱйۣ֤ݾҺһ
ѼҲ鵽ҵһţ˵BBC֮͡ı찲Ź
ɱ˶ˡΪǡ̰ɿұѺڼ䣬˴
֪ʶ硢ŽʿΪҺҸ׵һЩѡǻΪ
ʦ֣Ϊҵı绤ʦλʦӦˡһ
žһ¶ʮնҿͥУֻʮӣپаҷˣ˵
ڼ΢ԡɿ´֡ҵļ
ԺҲ鷨Ժ´֣˾ȵġ

ǣڱͷ֮һֱûֹͣλ
ǵұͷŻؼʱһ⳵˾·̸۷ͥ
еıݣʲô˵ǡġ飬˾
͵ſʱֲǵǮ˵ڡġʱҲμӹ˵
֪ʱǮҪǮһǳж֪ڶ
˵֧⼸вûмԴӾһұͷŵʱʼֲμ
ܶλһļϾɱͬϻữؽ˵
һʦһЩϾɱƬϣƳ¼Ϻңϣ
¼ܹϺĵвšҾͰ˴Ϻ̨ҵʱ
̨˵Ҫʾίʾ˵
šϾɱͬ˵ֻҪܲţ¼޳͡˵
ܲţͬź

ǣһžŶձʷûʱ׼ʳԷ٣ɺܴĺ䶯
һžŶձʷû֮ǰʱձĹ˵й
пйƵĻձʵķʾͽȡԴй
ձʾ֤ᷢΪй˵һµĳ衣
ҲϵҵĿҪձʾֻսйǸ
ΰʱϺҷšڡһˡʱһʾ
мûб׼ʾУץɳԭǼƻ
ھʮУھʮҾͱŪɳ˵
֯ᣬҵĵλҽƴѧίᣬǲҪС֮
ڶ죬ֵСǵλÿ̸ӾѮһֱ
̸ʮѮõʱʮ·ʷûʱձ̤
йصһ̿ʼʳ뿪йʱûйǸô
ҾԷ٣־Ͱץ͵·ҽԺձʻع
֮Űҷ˳

ǣľʳԷٽһֿ̬׼?Ϊּ
Ķƺһº͵̫Э
˾ġҸʮֻдһţ˵Ϊһʮֻ
Աϣʮֻܹ˵ϣ˵ľܹйǸ
Ҫ޹Ҵ绰ѧУǰҵ
תʮֻᣬѧУ˵˵һתСʱ֮ᣬ
־ͰҴˡΪҵȻһǱĿֶΣǸǿȨ
߱Ƴġǰ˵ϷʾУѧУÿ̸
˵Ҫͨ;֯ϵϷ⣬˵һֺϷ;
ǰաʾȥģǹԱ˵ܣ˵
ҲҪиݵĴ𸴡ʾֻвܸ㣬
ѹҡ߸춯ҡҪǵв֣
Ҹ߹֣һϸշɹ涨еĿںš·߶ճ
롣׼УǿԵƫƧĽɽȥԱ˵ܴ
£Ҳ˵𸴣Ҿ;ʳұڼ䣬յ
ţһһλʮĻдģ˵ǳҵ
ϣұҲղţŷд˵Ҫɱ
ȰҪɱذŴž͵Спܣ
ϣ֮ͨллʱдˣλϻȡ

ͦ໥֧Ԯ

ǣϺʿĹϵ
һž˴󿪻ڼ䣬ҷҪս⳥Сȫ
ĹţϺʿҷšʱΪֿ
ҪץңҼñץ׼ұжжһ
ǰϦ̸˵һŵ˽ҵ԰μ
̸ᣬ˵ʶ־ҺΪ֮һؼҡȥң
ļ˵ץҵʱں磬ô죬˵
ȥ棬̸УȻڹ԰˵Уво;ʳʱҾ
дˡʳԡ糿ں㡢ϡ˵Ϻй
ʳʮСʱǾв˵ǵľʳп
ʾҲҪ룬Ǿ͵д˾ʳ롣Сʱ
־͵ҽƴѧ°ʱ䣬ѧҪ°ˣҡ
ؼҾʳҲԸ⣬ǾͰͽҽԺڶ층˵ҽԺ
ңȰұ壬ֹͣʳĸ׵Ҽ䣬ȴԸ
˵ΪΪҡ御һĵ뷨ûд֧ҵж˺ܸ
Ҫúøлҵĸףлҵ⡣ҵĸһž
ұͽ֮һͻȻʵġҵлûҵĸס
ĸ׾ҲҪƫһֱ֧ҴĻĸ׶
ڹ϶ǱʾĬģǵһž꣬ĸҲڸĹ
ǩǩһҪȡͶĹǩ
⵽Աв

ǣĸڻϺôûһ?
ϺΪˣԸϺҲܷģΪк
ѻܺչĸ׽ӵǼȥסڲʹįҾ
ҪرһϺʿ໥֧֡ĸз֪Ϻ
Ҧ顢ҦܣǼֵˣֵԼԵӶϺ
ʿԾ޴İ˵һԼҵİȻм
ܶ˲λϸԾ޴Ǽǰû
жӴǶҵĸסұͷ֮ᣬҲ
ҡǼҲԣҲϰ塣ǰҦй˾Ǳ
鳭ˣԼҲѡϺֻܹ֮ǵİ
ֲġҴûڼߴ绰棬ǵİ£
ʹõ绰ʹġҲûйĸ׵ݽ𣬼о
ѼгԷ

ǣԱҲͬ൨ģԼİΣͦΪ֤
йٷЩʵڱӡǰ˵Ҿʳڼ丵滹Ȱ
Ҫֹͣʳ¶ʮǰѸץеһ
ǹĶǾʳ£Ͷǳ֣ĸ˾оʳ
ٿдᣬûдǣһ޹ϵдͽ꣬
ԸʦҪظͽίԱᡣʦʱҽеίԱȥ
һ¼ʦ˵࣬ҲʾԸ⵽֤ͥʮ
һ¸永ʽͥʱҾ븵ӣйһϵ
ʡͽũȥ֤ͽũԱǵⲻǽȥȻͶ
ϷΧɹ涨һҪǻС

ǣỹûзŹڶǱдͶ?
һž˴ٿڼ䣬ҷţʮǩҪ䲼
ŷ¼ȫ֤ᣬϳͶƶȡһ
Ĵ˺ͷ϶ձϸᵽϺ
ʣÿǰᶼ˱ץץκȣϺץ
Ρں㡣ǰϦץġ·͸߷
ҪȨȫίԱĹţҪעᡣ˳
ʲô˵糿Ҫ̽ȥΪ߾
ᣬһ߼ʱ͵ص㡣Ϣȥ֮ᣬڵϱץ
дͽꡣҵͽ̾˵ҡ˶ߵ
÷Ƿɷáǡɿ¡һ֮ǰľʳҲ˵ǡɿ¡һ
ʡȨȫίԱ鵹ûΪҵ
Ҳûἰ˴θĸŵҲûдȥ

ȫ񹫾εҪһ

ǣλƺ켣һһ
ȨȻⱾҲΪйȡȨһ
һǿȫ񹫾ֺȻس켣Ľ档ԸԸ̸
̸һ˼·?
й˵⣬Ҫύ񹫾
ԿԴʹйεȻɹͶƱķʽ
Ĵ£ҲͬʽҴ£ĵۡ
ܷԭȷεȵȡȫ񹫾Ȼ
ĿǡһַʽʵʩһԴʹйεйƶк
ⶼԷн

ǣֻҪڹͶƱϿһӣйθĸкܴ塣ʹӲ
Ϊй˶һͻƿҲǺܿеġ
ԡڶͶƱ˵ҪСһЩΪ
һ⡰塱Ϊⷽһڿڴ
ѧݽչۣһЩרйط
һʱͬʱӸԸŽ˴ԸҪ
һȫͶƱҲΪȼй˶һҲ
ԭǵĶ˶ҲõκĴ֧֡һž
һ£κ˵ϺңκʱҲΪǳʵ
Уй㷺ڶԱһضʱ̣Ͼ
ɱջ˴󿪻ڼ䣬򱱾Ķ⹫ԸҪȫ񹫾
⽫һģȺ˶йҪѹǺѵġ֪ڹĸ
ɲмҲֶ֧ġֿڵ绰κ磬
Ҵɳȥѯʣκ˻ص֮Ҳ졣

ǣ˵й߼ɲҲֶ֧ģû?
Ҷɣι˴ίԱݾ˾Ա
Эϯ𻷵˽ҲڱԱڱͯ
ǱѧооԱ˵µĶõй
ĳЩĬչϵ΢Ľ׶εʱܺ߳
ĳЩҲй˵ǱҪģΪһ⽻ϵĳ롣

ǣͯϵ?
뱱кͯûбʾԸͯ
Ҫȫ񹫾ϳйľ޳ɡΪ
ͷˣĸ˿⡣йȽһ
¡Ϊ⳥ȻҪҲһЩսܺߣϾĺռ
֧ǵĸ⳥Ҫ󣻵ǹҵʧҲҪõ⳥û
֧ĻձҲӦеӣǡ
ΪͯĻǵĻǳаԴʹע
ΪͯĻһԳڹڵıֽϣһ˽ȫò
ͻ῿£һ

ǣĵȻ⣬ҲĿںţô
ΪʲôѶĽӹȥ?
ʵǲġĻ̬ձ
йҲҪͳΡΪձ˴й֮ṲͿԶȡȨʵ
ҲˡйǰǰйĹ档ڽ
塱ֻںִƶȡ˵ֻ
ҿõҲˡڵĹٽֻ
Ȩ

ǣƲ塱̸ʹ෢չǰ˵Ϊ
ûĸ?ǷҪǿ?
洦ҲкǲҭʳҲһߣ
˶м䣬ȻһЩĳɷãЩ˾ŵջ
ԼĻϵձΪйѡҵǰ;;
ҵ⽻߲ҪġҪƽѺýҪٽ
гҲһ˵ߣձѱõĹϵ

ǣձ䣬ûһЩ˻֧ǵ?
СҲҹǡһձǰΰݾ
ϻڰʮϵжѧķרҲǱʾ֧
ҵ֮ձֲѽܣձ͹ٷʿ
һ˶ǵ֧̬ȡΪйĶ˶ڻ
Ѻùϵ

µ˼·ƽйȨ˶

ǣִµġȨ˶ԭȵĶ˶ʲô?
Ҿй˶ڰ˾֮ѾתΪһȨ˶
ǴӸײĺϷܵͳߵ
пһ棬ʿûԳӡ
ΪȨ֯ʹٽһ˶Ϊײ˵
ϷȨ㷺ͱȶȺ漰ҪöࡣΪһ
ֱȡúϷλԴ¹֯ԾŵǼעᡣ
õ׼Ҳϣٷܹ롣ͿܳΪٷ˫
̸ĳ̳о춳н豻Ǩƣά
Ľͷ顢ͻǾͿ԰ЩõȨ
ۣĿǸı乲ͳһ᷽ʽ

ǣ۹µȫ˵йеķɵķΧڽеġ
ĳʲô?
Ѵ˶˵ǴйɵΥӡһ
⽻ҲϺıꡢܡǴйɵķ
ӡҾҪҴǵĻԣڿһ˭Υй͹Υ
ͳķʽصǲΡΥɡϲΪΪ
ϲȨƺ⣬ǡǡطġΪʹʶʿ
طĹ񣬲ʲôжʹһθ
һμң춹档Ұʱʿе
ǺϷһִҲȻᳫεһ
ǴʹٷԼΪ

ǣҷǳԸΪЩжĸ£йٷ
Ϊûи?ûиƣǷʧ?
źǻûиơûʧҪȥһǱ
ĬĹ̡ԱɲȺΪǶԵģ
쵼һ㡣ұͽ̵ĹнӴһЩ˾ɲ
ԹߵáʹҳԾ

ǣ˵ͽ̣Ҫһͽ̵
һžʮһұ͵ʡũϺıͽԱ
ϺصණũģմũԱͽ̵
ڵءΪʲôЩҲصũȥΪ飬Ϻ
˽㡣ʿҪڴũܽԱˮƽҲȽ
ͣ˽ԲżʹͽԱŹʿܽԱ̰סթ
֪ͽԱп̻еǮģܽԱϾȥ
Ҫѡͽ̹Ա̡ơ·СƷ
̶ȡáñͽԱ޷ӣҾߡǵ˵
ǡͽ̳ͽ̡ͽйع涨ͽԱÿͶóСʱ
ѧϰʱ䲻СʱΪͶΪʵͽũûѧ
ϰÿʮСʱϵͶǳͷͰԼֵ߲˳
ԲͽũеƷʳƷ۸ĺüͽ
ԱļͥҸձץʱϺαŵľũﱨ
ֽ鼮ҿҵĹÿСѲɫСݽӵȥ
оƤϵͿ˷ߡ

ǣ֮ǰסڷṩһϢ˵
¶ͽũڲƷ顣
ǵġڵĴũǰҪڵʥڵװεݣ
ľԽʡͨƾ޹˾Ʒġơʡ˻
óյƳġšƣнպյƳƷģҪڵ
һžֹͣһž꿪ʼϺϻصġ
ϺϹ˾Ʒǽصһӹõͽũ
ɹ˽ͽԱȻ˵Ϻ̱ǡAdidas
СBrineTangoMoltenPeladaErimaӡ
ڡAdidasƵӡСFrance 1998 FIFA(ϻд) Wor
ld CupһžŰĹٷָܾͽũĲ
Ʒͷ֮˵߾ȥϻصɷ
ڡϺϹ˾۲˽⵽Щ򲿷춱ǼƷ
ҪڵϢ˵ֻίAdidas
ûйܿڲɷ֮Adidas˾ѯʣ
˵֪ǲųֹ˾ίй죬дһ顣

ϹϷȨ

ǣڱͷ֮Ķ̶̼У뵱ִ˾
Ҽǰ˵빲кϷ÷ɽ¶ǵΥĿ
ڼ䣬ҾͶͽͽίԱ͹֣ǰжʮΡ
ұͷŵĵ죬Ҿڽܼ߲ɷʱҪһᵳ
ƶȨ˶ҾԺͽԺ
ҾϺмԺߣмԺأάԭĲöҾ
и߼ԺߣٱأҾҪϺԺԷԺеĲö
˾ලÿһΣͶŽһΣô˽ͳڷ
ʲô⡣£ĴйʾϢҾͷ
֧֣ҪͷűĹˣϹ˵Ȩ֮ŦԼйȨ
Ҵ绰˵йᣬڻ˵Ĵ˶ɹ
жֵ֧ģµĽ׼ҵйȨҪҵ
һ㡣ڰ·ݣͬϺҷӢȡ磬˳
Ǽǡйȫ񹫾ᡱ֯׼͵
ܹʡ춷ӢĽ룬ٷҲ²֡

ǣǰһڡϿӢһƪģֵ
ߵУϾɱʮꡣ
Ӣ𾴵ҡǰιۡĻ㱨࣬ĩ
࣬ش½֮ᵣιϺ࣬뷨ơ־ࡣ
ϺЭίձֻսܺߣӱձּ
ݱջ٣֧ҵĶٷҷӢ̸˵Ҫ
á˵ֻǱͶ춡ڲìܡο
һɹ񣬹ٷҲ޻˵·ݣַ˸ʮĹţ
Żë󶫵ʬ塣Ϊëʬйֹ˳ݺͶ
Ϊë󶫱ҲǰŻᣬġȫǰë
ǰԸ˵ġëʬ찲Ź㳡Ȼ𻯣йϰտ
ıԼľġҶȨ⣬Ҫʹйı
ͳηʽΪԴ¼ȫһ
찲¼һĻһΪʮӦҪʮһ
ȫʷͿ۵ġź
ŷ֮ᣬҼҵĵ绰жϣɧңĸΪдŸϣ
ҪǱϾ·Ϣ˵׼ĸȥͶûʵ
ʩǿǵѹڽǰϦҺͷӢ
ϣڷձΪϹ᳣¹Э
ձܲսܺҵǸйڹؼʱ̾ͶƱ
ʮ磬ڽǰԡȨȫίԱ巢Ҫ
󵱾ͷϺʿͱʿҦܡҦ顢
˼̷־ܹǿκ


ǣ⣬ѹڵȰ
ʲô?
Ͼɱ֮ǰҲμŦԼΪƽ衱
˵ŦԼͷձԵԶԶ˶һʹ
еǳܡǶԴں˵ľ̬ΣǺ֧й
Ȩ˶ľ޴ԴŦԼɽɽǵɼҵ
泩Ҷôϣй½ҲɱԼ־ԼȨ
!ҿںȷʵҲܹ飬Ǵй˹
ҲҪ⿪۽磬ὨһЩϵ뺣Ȱϵ
й˶ҪرϾйڣҾԼʺڹڻһ
죬ҾͻȥйȨ˶ΪƶᵳиŬ
Ҿعʱǲɱͷεġ
ǣ־ףҵĳɹǳлܲɷá
