ȫʱĵ

Ƽ־ȫ򻯡 


 


   (The Lexus and the Olive Treeunderstanding globalizationby Th
omas L. Friedman, pp394. Farrar Straus Giroux, New York. May 1999.)

      ս͡ǧڼδʱʲôʱ?
      ޡڡǿȨ˥һжԣӢ⼸
ǿȨ˥֮ᣬһ˥Ľඡڡĳͻƣս
֮ʱͻʱɽڡʷսˡԤԣ
ͷ˹ʧܣѾ޵֣δ罫
һͳ¡
      ֹ۵㣬ȻͬǶͼһһ侪֮
ȥաȥδʱĻ־ⱾҲһ
ȫ򻯡Lexusձ칫˾һָ߼
γ˰־־ȫϵ
ϵĻͳ͹ͬν־ͷ
֮ìܺͽŹϵ
      ƣ磬Ѿȫ򻯵ʱȫ򻯲һ
ҲһȫһȡսϵµĹϵȫǳ
ԽʱϢϣڴһһȫгӶҲ
ĳ̶ֳϣһ塣
      ־һ˹ר
дġӱ³صҮ·䡷һĹͼ齱λ
ŽΪŦԼʱļߺרңл磬ӻʢ
ٵĪ˹ƣӶ͸ָ˽̸ȴֵİ
ũ񣬵ӡǵʽҵңӵº˹ѧֺ͹
Ľţ˶ȫصķԼչ̬ȽϤ
飬ȤĹºͶԻ졣۷ȻЩ
ԵƫĿţҲܷʡ
      ϸ˵ȫ򻯲ʲô£ʮʮ
ʮͣƷʱȫ򻯾Ѿʼֻ˵춿
ͻͽȫ绢ԽԽ졣߽ᣬ
ϼҲûһһʶغͼֲгǰȡչ
̬ȣȫԽɽɵֵ
      ƣȫ򻯣޿ѡ񣬳ѡ񵱱ʡ˵ȫ
򻯲һѡȫʵһҪͱ
г˾ͶʣȫóгԼĲƷйȫ
Ҫһǣȫ򻯲һڿƣ˹(George Soros)
ڿƣҲһǿȨڿơǶֹͣȫ򻯣
ԸᣬԸƶԸ޴ۡ
      Ϊȫ춼սΣասǽ(ǽ)
ǽʹ˷ָȫ򻯵ǵԻһ
(McDonald's):ֻҪҶͿ͵꣬ô
ҾͲ̡ϧǣ߻δ䣬Լ˹ս±𣬶
ǿ͵ġߵⷬʵȫ򻯵
֮滥ϣң㣬ӶʹսĳɱΪ
ߣ˼˱սĿԣǵûе
      羭õվۡΪȫľÿԹ
Ϊͬļվ:һձվͼ۸ߣ˶࣬ãվ
ͼ۵ͣû˷ʽŷվͼۺձһߣ
ձãֻһϲ򹤳ԸǷչйҼվͼ۵
ܱˣҲ࣬˶಻£һͿǹҵļվ
ͼҲҲ٣ûͣͶǵں߼ˡ߶
ͷȫ˶òļվȫ򻯾ʽվ鲼ȫ

      ڸȫȫ(NBA)ô
ͷˡǵǵ˶ⲻɱ
ǵļȰֺ޵ĸᡣڹʳͻϣܶҼϣ
ͷ羯죬Լֵô㳵ɣͬʱָȨ
ֺáǵ۹壬Ϊ۹(ֳ)ص
ǾܲϱǺԼƽȵˣ۹ֳڱȨ
ϱˡֳصҲȨȴǼ
Լı׼Ӧ춱ʥġԼĵⲻ
͵۹ֳ෴ô?
      ǶΪʲô޿ɷϵǣϵӰ
켫ʷϿûĸҿ֮ȡһӢˣӢ
ʽӢڳһλ¹ʹҪ˵񣬲
Ӣǰä
      ҲҪȫ򻯵ĹҲǹҵ屻Ĺ̡
һС¡Ү·һ͵꿪ʽϣһкһ
͵ñμʽʹǩ֣ͬʱʵ:͵Ĵʹ˼?
ʹش˵:Ҳ͵ĴʹĴʹǺһΪɨˣ
ûñӣҲôʹǩˡɽϲ¡˵֤ˣ
ĿУͱҪ
      Դŵ˵ȫ򻯾Ȼһ濴
Ҳ绯ܹ쵼磬ܹղݻԼƤ
(pizzaڱ)ԭī紺ԭī磬
ƤƤ(Pizza Hut)ī紺T
aco Bell ƤݺTaco Bell鲼ȫʱ˵
ǣƤīĴ鲼ȫʱ绯?
      ͵ĪŦԼŦԼǵֺĻ˶춲
˵ŦԼҲΪŦԼĶԺͿԣ
Щ˵ŦԼŦԼ ˵Ƕȷ?

      ˵ȫ򻯵Ķһ뵽˾뵽ʱҴڼң
뵽ֹ֯ʻһ(IMF
)(WB)ó֯(WTO)ȵȡǿȫ򻯵
ʵ棬ԽͷڵĿ
ȻȫǽڡϢĲǣĻ
׷ϣһŵ磬ϣиѡ
棬ھ档
      һλǵȨҵĻλȨ˵:Խ
ǵĺ˵;Ƥ(Pizza Hut)ȫ򻯾
Ӣ˵ǲҪȥ͡ǣСᷴ˵:ǾӢ鲻ȥ
ͣΪǿֱӵȥСȻܵȥǾ
ֻлӭ
      ȻҲǶȫһζֹۡѾֹ۵ˣ
ȫҲ⣬ʶҲܶ෴У
ԡͳ֮ĽŹϵϾһĻͳ֮У˴Ӵ
ͳлͬҪУһҪĳһضȺ壬Ϊ
ȺһݡҪȺԼԡͳչԼ
硣ڼٵִȫ򻯵ĳ£Ѿɥʧ԰ĸ
ҡǿĻеǺγûͬĸܣʱǻ෴һ
ܡжĿȼ٣ʱȴԱ
һTaco BellԼ󻹴ֶ(Thomas Wolfe)
Ҳزҡ!ȴܲһָпҲ߲
ҡ!һλɫ˵ú:ʹ޼ҿɹַʽһַʽǴݻļң
һַʽʹļҺͱ˵ļһģһ
      ᵽʥϹ춰ͱĹ£Ҫĺ޽һͨ
ԲͨԺʼ޽ɡһĽǣ±ϵ۲ϣ
̫ǿķѡҲһֽͣ
ϵϣܱĶԡǼҪִȫ򻯣ҪԼ
ͳԼԡ֮ȡȷƽ⡣
      ȫ򻯾ȫɻгʱ廯߲Ŵ
εʱ塣ԳɣȻԺνûиĶ
壬־֮ȡȷƽҲûиָʾһ

      ־һ࣬Ͻ㣬۵㶼ȶ
ءʵϣȫϳҲڣӢѧԼ(J
ohn Gray)дġٵ:ȫʱĻþһͶȫ򻯳̬
ȡⱾ飬ЩطĹЩطἤ㷴
֮ܰ۲죬̼˼ҿƾһ㣬ֵƼ
